SEO Optimisation is a process that helps your website rank higher on search engines like Google, Bing and Yahoo. In today’s digital marketing landscape, SEO is one of the most powerful and cost-effective marketing strategies for driving business growth.
In this guide, we will learn in very simple language—
- How SEO works
- Why SEO is important
- How to SEO optimize a website
- On-page, Off-page, Technical SEO
- Keyword Research
Secret tips for 2025 ranking
This is a long-form premium SEO article, which can bring SEO traffic to your website or blog.
What is SEO, and why is it needed?
SEO (Search Engine Optimisation) is a process through which a website is made more relevant, valuable and user-friendly to search engines. SEO helps your site appear on the first page of Google when keywords related to your webpage are searched.
Why is SEO important?
8.5 billion searches are done on Google every day
75% of users never go beyond the second page
Targeted traffic means increased sales
SEO, once done, its impact lasts for many years
No costs like paid ads
Businesses that invest in SEO attract long-term clients at a lower cost.
How does SEO Optimisation work?
SEO works with three main parts:
On-Page SEO → Optimisation within your website
Off-Page SEO → External links/authority
Technical SEO → Technical performance of the website
If you do these three things correctly, Google will rank your website higher.
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